How we make the work

Same platforms the rest of the industry uses. Sharper writing, tighter direction, a craft bar that shows in every frame. The full catalogue, unpacked.

A note on the work

Every piece below is broken down the same way: the film itself, then the writing, reference, platforms, and production notes behind it.

We're builders. We write scripts, design storyboards, curate reference, generate on the same platforms as everyone else, then direct, edit and grade in-house. Where AI does the heavy lifting is called out. Where the craft comes from us is called out too.

Below: 23 pieces, grouped loosely by intent. Brand films, zero-disruption practice spots, microdrama, ad-creative-at-scale, corporate moments, product launches, and the hardest-to-market one of them all.

01 / Chapter

Bringing ideas to life

01 / 18 · Construction Visualization

Lauralu
Industry

Multi-sport complexes, paddle courts and indoor facilities visualised before construction starts.

Format
Cinematic walkthrough · 16:9
Production breakdown
Lauralu · Full construction visualization Built from existing photography and architectural drawings so clients could see a completed build before a single brick was laid.

Script

[Johnny's notes on story beat, voiceover direction, pacing]

Storyboard + Reference

[Architectural drawings, existing site photography, how shots were planned around the brief]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • Premiere Pro
  • DaVinci Resolve

Production notes

[Light and material choices, grade, how the finished space was sold in a minute]

02 / 18 · Architectural Visualization

Willow
Grove

A new housing development brought to life from nothing more than the architect's brochure.

Format
Cinematic walkthrough · 16:9
Production breakdown
Willow Grove · Pre-build property film No photos, no drone footage, no site to film. The entire walkthrough produced from the architect's brochure alone.

Script

[How the buyer journey was written into shot order]

Storyboard + Reference

[Brochure as source of truth, reference for light, materials, lifestyle moments]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • Premiere Pro

Production notes

[Grade, sound design, emotional pacing for property buyers]

03 / 18 · NHS / Healthcare

Movementum

A nationwide NHS programme visualised from slide decks, pitched to the board, and greenlit.

Format
Pitch film · 16:9
Production breakdown
Movementum · National Rehabilitation Centre pitch A concept that had never been visualised, turned into a board-level pitch film in days.
"If you look at the videos they produce for the National Rehabilitation Centre, it's grim. They've got the latest and greatest of everything. And then a video that looks like something from the 1980s."Stephen Price, Founder

Script

[How a slide deck was translated into a narrative film for NHS stakeholders]

Storyboard + Reference

[Healthcare documentary references, tonal pulls, patient-journey structure]

Platforms

  • Veo 3.1
  • Runway Gen-3
  • Midjourney
  • DaVinci Resolve

Production notes

[Grade, music, the choices that made it feel credible at NHS-board level]

02 / Chapter

Zero disruption · Digital avatars

04 / 18 · Veterinary

Best Pets
Veterinary

4 photos. A 2-hour conversation. A full practice film delivered in days. Boston, MA.

Format
Practice brand film · 16:9
Production breakdown
Best Pets · Zero-disruption practice film Digital avatars of real staff built from 4 photos. No shoot day. No disruption to the clinic.
"Most of the people in veterinary medicine are introverts. It makes it really hard to get them on a camera. This was the perfect solution."Bob Tapscott, Owner

Script

[How a 2-hour conversation was structured into a voiceover + film]

Storyboard + Reference

[Photo assets, staff avatars, practice spaces, how it was all mapped]

Platforms

  • Veo 3.1
  • Avatar pipeline
  • Nano Banana Pro
  • Premiere Pro

Production notes

[Keeping staff recognisable and authentic while protecting their privacy]

05 / 18 · Veterinary / CTV

San Juan
Veterinary

AAHA-accredited clinic in rural Colorado. Now running on connected TV across the local community.

Format
Social + CTV · multi-cut
Production breakdown
San Juan · Most expensive clinic, zero video Avatars of staff too scared to be on camera. Multi-cut output to run on social and connected TV.
"People think they're dropping their pet off and it's going to be like the ASPCA commercial. In reality, they're getting the same standard of care as a human being going to have surgery."Susan Kingsbury, Practice Manager

Script

[Why the ASPCA-commercial misconception drove the story beats]

Storyboard + Reference

[Clinic photos, staff avatars, the surgical-standard-of-care visual treatment]

Platforms

  • Veo 3.1
  • Avatar pipeline
  • Nano Banana Pro
  • Premiere Pro

Production notes

[CTV-ready cuts, social edit, pacing differences by channel]

03 / Chapter

Ad creative at scale · TOCA Football

06 / 18 · TOCA Soccer

Fun &
Friends

Patented indoor training tech. First creative angle: youth-and-family.

Format
Paid social · multi-ratio
Production breakdown
TOCA Soccer · Fun & Friends variant One of multiple concepts produced against the same brief. Tested against different audiences, different hooks, different messaging.
"AI can help us so much because when we do live shoots, we're always limited by who's available on that day. Being able to have that range is really exciting."Jax Gerdes, TOCA Football

Script

[Family-first hook, CTA structure for paid]

Storyboard + Reference

[Training-centre B-roll references, cast diversity planning, energy benchmarks]

Platforms

  • Veo 3.1
  • Midjourney
  • CapCut
  • Premiere Pro

Production notes

[Cut-downs, ratio strategy, what tested best]

07 / 18 · TOCA Soccer

First
Team

Same brief, elite-athlete angle. Built for the serious-player audience.

Format
Paid social · multi-ratio
Production breakdown
TOCA Soccer · First Team variant Elite-athlete-angle creative. Same product, very different viewer.

Script

[Competitive-player hook, proof-of-performance beats]

Storyboard + Reference

[Elite-training references, pace, camera language]

Platforms

  • Veo 3.1
  • Midjourney
  • Premiere Pro

Production notes

[Pacing choices, energy ramp, grade]

08 / 18 · TOCA Soccer

Training

Product-forward angle. Smart targets and ball feeders as the hero.

Format
Paid social · multi-ratio
Production breakdown
TOCA Soccer · Training variant Product-hero cut. Tech-first angle on the same core brief.

Script

[Feature/benefit structure, how tech was demystified]

Storyboard + Reference

[Product-film references, detail-shot language]

Platforms

  • Veo 3.1
  • Midjourney
  • Premiere Pro

Production notes

[What worked and what didn't vs the other two variants]

09 / 18 · TOCA Social

Play
Watch

Competitive socialising: soccer meets nightlife across UK, Dallas, Paris.

Format
Paid social · multi-ratio
Production breakdown
TOCA Social · Play Watch variant Nightlife-framing creative. Built to sell the venue experience, not the sport.

Script

[Nightlife hook, group-booking language, social proof beats]

Storyboard + Reference

[Bar and venue references, lighting benchmarks, crowd energy]

Platforms

  • Veo 3.1
  • Midjourney
  • CapCut
  • Premiere Pro

Production notes

[Colour grade for venue feel, sound design]

10 / 18 · TOCA Social

Venue
Showcase

Brand-film angle. The space itself carrying the story.

Format
Hero brand cut · 16:9
Production breakdown
TOCA Social · Venue Showcase The hero brand cut. Architecture, light, energy, sold as a single experience.

Script

[Space-first story arc, minimal VO strategy]

Storyboard + Reference

[Architecture films, venue references, movement design]

Platforms

  • Veo 3.1
  • Midjourney
  • DaVinci Resolve

Production notes

[Grade, sound, what made the venue feel alive on screen]

04 / Chapter

Conferences · Events · Brand moments

11 / 18 · Banking / Corporate Event

Esquire
Bank

NASDAQ-listed bank. End-of-year sizzle. AI-generated CEO. Coast-to-coast expansion. 3 days from brief to delivery.

Format
Letterbox sizzle · 2.39:1
Production breakdown
Esquire Bank · End-of-year sizzle High-performance teams as pioneers. Nautical and space themes. Written, generated and graded in three days.

Script

[Pioneer-theme writing, how the CEO voice was structured]

Storyboard + Reference

[Nautical and space references, epic-trailer film language]

Platforms

  • Veo 3.1
  • Runway Gen-3
  • Midjourney
  • DaVinci Resolve

Production notes

[3-day turnaround mechanics, AI-CEO craft, grade]

12 / 18 · Silverstone F1

Driver's
Seat

Citeline's F1 Digivan campaign. Branded cars on screens around the circuit.

Format
Trackside digital · 16:9
Production breakdown
Citeline · F1 Silverstone · Driver's Seat Direct evolution of the Scope Summit pilot. Bespoke branded F1 cars rendered for trackside Digivan.

Script

[F1-audience messaging, brand-safety line]

Storyboard + Reference

[F1 broadcast references, driver POV framing, livery branding]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • Premiere Pro

Production notes

[Digivan pacing, trackside viewing distance, grade]

13 / 18 · Silverstone F1

Pit
Stop

Second F1 creative. Pit-lane angle as the storytelling device.

Format
Trackside digital · 16:9
Production breakdown
Citeline · F1 Silverstone · Pit Stop Companion creative. Pit-lane choreography as a metaphor for clinical-trial precision.

Script

[Pit-lane metaphor structure, CTA choice]

Storyboard + Reference

[Pit-crew choreography references, slow-motion planning]

Platforms

  • Veo 3.1
  • Midjourney
  • Premiere Pro

Production notes

[Rhythm of cuts, why it paired with Driver's Seat]

05 / Chapter

Product launches · Pitches · Investment

14 / 18 · Smart Home · CES 2026

Oval AI

The world's first AI home hub. Debuted at CES, featured on broadcast TV.

Format
4K product film · 16:9
Production breakdown
Oval AI · CES 2026 product film Three-in-one device, pre-launch, no physical product to film. Built to work for investors, CES audiences and broadcast.

Script

[How the three-in-one complexity was structured into a 90-second story]

Storyboard + Reference

[Apple product-film references, smart-home context, design language]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • DaVinci Resolve

Production notes

[4K deliverable, broadcast safety, investor-pitch edit]

15 / 18 · Gaming · Crowdfunding

Game
Shark

Kickstarter trailer. Raised over $100,000 and funded the next product in the line.

Format
Crowdfunding launch film · 16:9
Production breakdown
GameShark · Kickstarter relaunch The original GameShark brought back for a new generation. Trailer built to convert cold viewers into backers in one watch.
"I've been funding this thing for two years and haven't gotten anywhere. And you guys are helping me get as close now as ever."Todd Hays, Founder

Script

[Problem / promise / proof / ask structure for Kickstarter conversion]

Storyboard + Reference

[Gaming-history visual language, 90s nostalgia pulls, product demo framing]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • Premiere Pro

Production notes

[Music brief, pacing, the $100k conversion moments]

16 / 18 · Vet SaaS · AI Startup

Prim
Veterinary

AI answer engine for vets. 30-second cinematic trailer. Delivered in under a week.

Format
Cinematic trailer · 16:9
Production breakdown
PrimVet · Early-stage trust-building film Brand-new startup, no track record, no recognition. The film had to say "these people are serious" before anyone saw the product.
"The mission of PrimVet is to help vets provide better care. Vets are the superheroes, we just give you the tools. I don't think we have to showcase the product. It's more about the feeling."Jenda Tovarys, Founder

Script

[Feeling-over-feature approach, vet-as-hero framing]

Storyboard + Reference

[Cinematic trailer references, veterinary workplace authenticity]

Platforms

  • Veo 3.1
  • Runway Gen-3
  • Midjourney
  • DaVinci Resolve

Production notes

[Under-a-week pipeline, grade, sound, what created the trust feel]

06 / Chapter

Hard categories · Legal · Regulated

17 / 18 · Legal · Personal Injury

West Coast
Trial Lawyers

LA personal injury firm. $1.7B+ in settlements, 25 lawyers, offices across CA, NV, AZ, WA.

Format
Direct-response ad
Production breakdown
WCTL · Personal injury direct-response Regulated category, high-stakes messaging, direct-response storytelling. Built to generate qualified leads without crossing the line into stereotype.

Script

[Client-acquisition writing, compliance-safe claims, CTA structure]

Storyboard + Reference

[Reference pulls that signal credibility without cliché, talent direction]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • Premiere Pro

Production notes

[Grade, sound, what made it feel authoritative not cheesy]

18 / 18 · Healthcare · E-commerce

NorthShore
Care

Adult incontinence, marketed with empathetic humour. Multiple variations tested against brand, testimonial and comedy.

Format
DR social · multi-variant
Production breakdown
NorthShore · Stigmatised category, empathetic creative Competitors show wet pants. NorthShore wanted humour that builds trust first. Protection leads to confidence leads to dignity.
"People are desperate. They don't believe anything will work. We have to almost Ripley's Believe It or Not to get them to give something a try."Adam Greenberg, CEO

Script

[Empathetic-humour writing rules, what lines we refused to cross]

Storyboard + Reference

[Brand / testimonial / comedy variants, how each was structured]

Platforms

  • Veo 3.1
  • Midjourney
  • CapCut
  • Premiere Pro

Production notes

[What tested best, which variant the client scaled]

Capstone

And one we made for ourselves

BB · In-house

Hopes &
Dreams

Our own CTV spot. Same process, same platforms, same craft bar. Just the client on it changed.

Format
CTV · 30s
Production breakdown
Bizarre Bunny · In-house CTV ad Written, generated, and graded by the same team that makes everything above. If you want to see the process in isolation from a client brief, this is the cleanest reference point.

Script

[The brief we gave ourselves, tone, what we cut]

Storyboard + Reference

[What we pulled from, how the boards came together]

Platforms

  • Veo 3.1
  • Midjourney
  • Nano Banana Pro
  • DaVinci Resolve

Production notes

[Grade, sound design, pacing choices made without a client in the room]

Next step

Let's make
something together

Pick any piece above. If it's the format or the angle you're trying to crack, we'll walk through how we made it and what we'd do for you.

Get in touch